AIM High: Simplifying CRM Implementation for Business Success
- Tribe Consult
- Jan 28
- 2 min read

Implementing a CRM can seem like a daunting task. It’s the bedrock of your business—a foundational piece of technology that will shape your organisation’s future structure. That’s why we developed AIM. It's a three-step process designed to implement a CRM... without the headaches. With AIM, we help you tackle this big initiative with clarity and confidence.

Audit
The first stage is a deep dive into your current business practices. Every organisation is unique, and so is every audit. We take the time to understand how your business operates, identifying what works and what requires tweaking. This step allows us to assess the exact requirements for your CRM system. While our approach is structured, no audit is ever the same, meaning no implementation is either. This tailored approach ensures your CRM is built to meet your specific needs.

Implement
In this stage, we configure your CRM. We architect the right data points for your business. We don’t just set up your system; we explain the "how" and the "why" behind every step. We link your unique business to proven scientific sales concepts. We ensure your CRM is not only functional but also strategically aligned with your goals. This stage transforms your CRM into a tool that works seamlessly for you.

Measure
Without measuring results, success cannot be clearly identified or sustained. That’s why we focus on building reporting tools that show the data points most relevant to your business. We’ll ensure you can track progress and performance effectively. And don’t worry—if your needs change, we can update these reports to keep them aligned with your goals. Measurement isn’t just about numbers; it’s about giving you actionable insights to drive continuous improvement.
The AIM process makes CRM implementation more accessible. It breaks it down into three clear and manageable stages: Audit, Implement, and Measure. We focus on your unique needs. We link best practices to proven concepts. We ensure you have the tools to track success. AIM helps your business lay a strong foundation for growth. Ready to AIM high and take your business to the next level?