Why Your Business Needs a CRM: The Hub and Spoke Approach
- Tribe Consult
- Dec 17, 2024
- 2 min read
We are always updating this content. Join our newsletter to get updates and see what’s changed.
The Hub in “Hub and Spoke”
At Tribe Consult, we believe CRMs (Customer Relationship Management systems) are the central hubs of any successful business. More than just a handy tool, they are the engine powering growth, efficiency, and data-driven decisions. A CRM should be the hub in a hub-and-spoke model. CRMs connect additional teams and services (sales, marketing, customer support, and more), while driving operational success (more structure, less chaos). For Tribe as a business, the CRM is a foundation (hub) from which we extend tailored services such as fractional C-suite support and board-level advisory (spoke).
Libraries Without Catalogues
We wanted to find an analogy to illustrate how a CRM works. Because a CRM deepens knowledge (about your customers, sales cycle, and overall operations), it’s like a library. Imagine walking into a library without a catalogue system. You’re searching for a specific book, but there’s no way to locate it efficiently. Connections between books are missed, most of the collection remains undiscovered, and the library’s potential goes unrealised. Now picture the same library with a best-in-class catalogue. Type in a title, and you’re instantly guided to the book, and even discover related works. The library becomes a powerhouse of knowledge and discovery.
In the same way, CRM for sales tracking acts as the catalogue for your business. Without it, leads, customer data, and opportunities are like misplaced books, underutilised and out of reach.
A CRM doesn’t just organise information, it transforms it into actionable insights. Just like a library catalogue uncovers hidden connections between books, a CRM helps businesses identify patterns, opportunities, and gaps that might otherwise go unnoticed. For example, it can show which leads are most likely to convert, highlight neglected customers who need attention, or forecast trends in your sales cycle. By centralising and interpreting this data, you can make decisions that drive growth and enhance customer satisfaction.
Why It Matters: Scaling Success
Using a CRM transforms how businesses operate:
From Reactive to Proactive: Non-CRM users react to problems. CRM users anticipate and solve them.
From Guessing to Knowing: Data-driven insights replace broad assumptions, making decisions more strategic.
From Surviving to Thriving: Time saved on admin tasks translates into time spent selling and growing.
The question isn’t whether businesses can function without a CRM; it’s whether they can thrive. At Tribe Consult, we help businesses move from chaos to clarity with CRM strategies for scaling sales organisations. If you’re ready to transform your business into a well-oiled machine, let us guide the way.
